Our professionally produced, media-driven experiences help make produce and better-for-you brands more appetizing, appealing and approachable through chef-driven product sampling at retail and major cultural tentpole moments.
Each experience is captured by our media team and transformed into consumer-facing video stories, extending the moment across You Fortified™, Everyday Living Well™ and brand channels, with opportunities for amplification across broadcast, digital and social media.
FRESH FROM THE SHOW FLOOR™
New York Fashion Week
FRUITS IN FASHION™
Apples From New York
DIPS THAT DO MORE™
Dandy® × Super Bowl Week
SMARTER SIPS & SNACKS™
Produce Show Experience
Designed to be Shared
High-impact experiences where brands are seen, discovered, and brought to life — alongside media, tastemakers, and culture.
Designed to drive product trial, generate content, and build lasting brand connection.
A lifestyle-driven tasting experience showcasing how cold-pressed New York apple cider checks all the right boxes for today’s functional beverage lifestyle — from wellness and recovery to mocktails, cocktails, entertaining, and everyday enjoyment.
Equinox NYC
Fall Equinox Pop-Up
A wellness-driven pop-up experience inside one of New York’s most influential fitness communities — connecting highly engaged consumers with nature’s most functional foods, recovery innovations, and modern wellness products through immersive lifestyle experiences.
Best Dressed
A Fashion Food Fete
A wellness-forward New York Fashion Week experience exploring how food, beauty, and wellbeing can become the foundation of a modern lifestyle wardrobe.
Super Bowl Experience
You FortifiedTM placed premium produce and better-for-you products inside one of the year’s most influential cultural moments through a curated, content-driven experience.
Within a VIP setting, brands were integrated into real-time interactions with athletes, media, and tastemakers—bringing products to life and capturing engaging content.
Art with Purpose
An inspiring evening of art, connection, and giving featuring the work of artists with disabilities served by UCP. All proceeds from the auction went directly to the artists, making the event especially meaningful and memorable.
